AXE
We all know about Axe's past as a super bro-y brand. But when they changed their positioning to "Find Your Magic," we knew that a Twitter campaign could help solidify the aspirational tagline.
We went on a hunt for lapsed Axe followers who had "magic" that they were trying to achieve. We surprised and delighted them with things that would help them fuel their own particular magic. Needless to say, we changed perceptions for hundreds of dudes and helped kick-start a new era for Axe as a brand.
