FERRARI

We created an integrated campaign for Ferrari's latest masterpiece, the California T. Since Ferrari is a brand that prides itself on design, innovation and craftsmanship, we called the year-long campaign State of the Art. It was a way for us to dimensionalize the car, the brand, and the owners. The campaign lasted a year and included branded content, video creation, social installations and an app.

Client:

Ferrari

Role:

Creative Director