MIRACLE WHIP

Miracle Whip was suffering. No one cared about the brand, sales were steadily declining and worst of all, mayonnaise was kicking its ass. We decided something had to be done. By changing the name of the sleepy town of Mayo, Florida to Miracle Whip, we proved that a small shift can make everything more exciting. With almost no paid media, our campaign for Miracle Whip increased sales for the first time in a decade, garnered over a billion media impressions across every major news outlet in the US, and landed on the cover of USA Today. 

Winner, Cannes Lions International Festival of Creativity
Silver Lion, Brand Experience & Activation Lions, Guerilla Marketing & Stunts

Shortlists, Cannes Lions International Festival of Creativity
PR Lions, Food & Drink
Brand Experience & Activation Lions, Food & Drink
Brand Experience & Activation Lions, Live Brand Experience Or Activation
Brand Experience & Activation Lions, Guerilla Marketing & Stunts

Winner, The Drum Marketing Awards US
Best Advertising Strategy

TIME, FOX NEWS, FAST COMPANY, THRILLIST, CAMPAIGN, USA TODAY