RAPYD
How do you convince 50,000 software developers around the world to join an online community hosted by a FinTech company that makes a currency-agnostic global payment API (it's okay if you have to google any of that)? You create a contest with dozens of customized puzzles that earn participants chances for a trip to the edge of space. And have international space icon William Shatner pitch it for you. Our campaign received 90,000,000 impressions on YouTube, 36,000,000 impressions on Facebook, and 51,000,000 impressions on Reddit.
Winner, Digiday Awards, 2023
Best Community Building Campaign
