SAMSUNG

The holiday season dredges up polarizing emotions—many people are excited for the celebrations and generosity, while others struggle to navigate the disappointment, loneliness and stress that inevitably comes.

Through a mix of both interview footage and experience footage, we constructed an unscripted narrative that awakened the magic of the holidays, brought to life the excitement of the Samsung VR experience, and gently tugged at the heartstrings of our audiences, inspiring them to revel in the joyful nostalgia of the season.

The benchmark Samsung set was 3 million views and 15 million impressions. By the end of the flight, we hit hit 4.5 million views and almost 16 million impressions.