SAMSUNG DIGITAL

Samsung is one of the most innovative brands in the world. As a creative, I'm constantly challenged to think about what's next.

I lead mobile on Samsung.com- from landing pages to homepages, to online campaigns and digital experiences, our strategy is always consumer-focused first.

I also play in the retail space. So, when you demo a Samsung phone or tablet in-store, the interface, tutorials, and videos were concepted, created, and programmed by my team.