STAINMASTER

Until STAINMASTER Carpet Stain Remover could prove adequate sales velocity, Georgia Pacific wouldn’t be able to convince their retail partners to pick up the rest of the home cleaning line, launching in late 2017.  We were tasked with driving awareness and trial of STAINMASTER carpet care products within Walmart locations nationally to establish STAINMASTER as a top 3 brand in the category.

So, we created three FB videos, all with the core message that Stainmaster cleans AND protects -- to be dark posted and promoted to three separate regions of the U.S. on Facebook in order to test which creative would drive the most sales vs. a control region.

The Stain out performed the other two videos so we gave it national distribution. Stainmaster saw 8% increase in sales and are on pace to reach their market share goals by the end of the year.