MOUNTAIN DEW
Mtn Dew had forgotten who their audience was. They'd been playing to the coasts for way too long. We realized that the heartland of America still loves their Dew - they were just being ignored. So, we spent a week in North Carolina and interviewed real people telling real stories of what makes them do (Dew). The results were compelling content, a renewed attention to true Dew fans, and hours of footage that we could chop up and put across every social channel.
